Writing this from the Australian skies, just on my way back from the Melbourne meetup which had a great turnout. Approx 30 people, organization thanks to The Angry Russian & drinks thanks to Marcus @ Mazzle Media. Hopefully we’ll do another one soon! Onto the case study…

What happens when you run the exact same campaign across multiple PPV traffic sources? Which will bring in the top ROI?

This is part2 of a mini series of case studies comparing the ROI across multiple PPV traffic sources.
Here’s Part1: http://stackthatmoney.com/2011/04/21/4-ppv-traffic-sources-enter-the-gladiator-arena-round-13/

This post started off being round 2 of 5 PPV traffic sources going against each other in a test of traffic quality, but after running the campaign for 2 weeks across 5 traffic sources, and not passing $10 spending on MediaTraffic, Adon, or DirectCPV, i decided to scrap those 3. Nothing wrong with them except lack of traffic when targeting such a small amount of URLs.

This case study is testing ‘quality’ of traffic and which traffic source brings in a better ROI. So i had to keep my URLs to 5 or under, otherwise the case study would just be too inaccurate.

With that said, i was left with LeadImpact & TrafficVance as the main 2. The following is the campaign i ran, and the outcome!

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Offer : (EWA) BeNaughty @ $3.45 (dating lead)

URLs Targeted:
1. match.com
2. datehookup.com
3. flirt.com
4. amateurmatch.com
5. passion.com

Adon, MediaTraffic & Direct CPV Results
*I couldn’t spend more than $6 in a week at lower end bids on either, so i decided not to continue with them. This is only because i was targeting 5 urls and bidding quite low.

LeadImpact Results
LP CTR : 5.8%
Leads : 5 x $3.45
Spent : $50
Rev : $17.25
ROI = -65.1%

TrafficVance Results
LP CTR : 6.4%
Leads : 15 x $3.45
Spent : $50
Rev : $51.75
ROI = 3.5%

WTF… such a major difference! This is why i love case studies. This was the exact same campaign across the top 2 favored PPV traffic sources, everything on the campaigns were identical yet such different results. If this doesn’t prove to you that you need to test everything, nothing will.

The Landing Page I Used

This is the exact landing page used (just add your text and split test a couple images).

What You Should Take Away From This
1. Test everything, all your ideas, same offers across different networks, same campaigns across different traffic sources because you never know what will work.
2. If you’ve been looking for a campaign to make some money from and start off with in affiliate marketing, i just gave you one. Not only was it profitable right away, but it has some very serious scaling abilities. Dating is a great niche to get started in.

Quick Steps To Make This Campaign Profit Big
- Rotate other offers from multiple networks
- Target 100 more URLs
That’s pretty much all. — Simply spend a day finding 100+ targeted URLs. Keep your bids nice and low, around 1.1 – 1.5 cents and have 3 dating offers rotate. Make sure your tracking properly – as always certain urls will perform better with certain offers. You could edit or create your own landing page too, but this landing page is from Besmir and has a proven successful track record (so thank him for it!)

Keep In Mind…
- BeNaughty offers aren’t allowed on TrafficVance, just a headsup, i didn’t know this until recently.
- Certain niches do better on different PPV traffic sources. This is because PPV traffic sources usually base there installs around certain offers and those offers will target different demographics. So one PPV network may have a stronger single male demographic then another (just an example).

*Share your comments, have you ever seen such large differences from identical campaigns?
*Part 3 coming soon