Split Test Results That Will Make You Drool

Posted on May 3, 2011 in Case Study, Landing Pages, Marketing | 15 comments

It really doesn’t get better than A/B split tests that relate to affiliate marketing. There is nothing more concrete then these tests that will help you make $$$ because these tests are showing you exactly what was done and the results achieved from the changes. All you have to do is choose which can be applied to your landing page, and actually put in the few hours of work to test it!

I hand picked all these tests because they can all apply to your affiliate marketing landing pages

DHL Express
108.0% improvement on landing page

*These landing pages are exactly the same, just different models. A female model increased the conversion rate by 108%, i wonder what type of improvement they’d see if they used Mélissa Theuriau.

http://www.abtests.com/test/278002/landing-for-dhl-express

 

The Corkscrew Wine Merchants
148.3% improvement on product page

*Same landing page, except B has a red sticker and red text on the title showing a ’15% discount’. — Offering a 15% discount, while tripling sales is WELL worth it!

http://www.abtests.com/test/263001/product-for-the-corkscrew-wine-merchants

 

GamesForLanguage.com
83.4% improvement on home page

*Same page, only thing different is the text in the call to action button. A = ‘Play right now!’, B = ‘Insant Demo!’. I think the word ‘INSTANT’ speaks for itself.

http://www.abtests.com/test/240003/homepage-for-gamesforlanguage-com

 

ICoupon Blog
400.0% improvement on other

*Same page, only B doesn’t have the ‘secure’ icon. Who would have known… ‘trust’ icons can actually have negative affects on your conversions!

http://www.abtests.com/test/201001/other-for-icoupon-blog

 

Geomoto
80.9% improvement on landing page

*The outcome here is video is a greater selling tool, than an image. These are the same pages but A = product screenshot, and B = product video!

http://www.abtests.com/test/38004/landing-for-geomoto

 

The Sims 3
128.0% improvement on sign-up page

*A cleaner more streamlined landing page is what you want! The main differences between these 2 pages are A = cluttered, B = streamlined, with a better call to action.

http://www.abtests.com/test/153001/sign-up-for-the-sims-3

 

I can’t even begin to tell you the amount of times i’ve made small changes to my ads, landing pages, even my demographics and seen huge increases and decreases in results! Sticking along the lines of positive changes, i’ve literally turned a $400/day campaign to a $700/day campaign without spending an extra cent! It’s all about taking the time to split test, and with that in mind split testing PROPERLY!

 

Quick Lesson On Proper Split Testing

Here’s how i would split test in my first 3 months of affiliate marketing:
(5PM) First i’d change my landing page by adding in 4-5 major differences, such as ‘trust icons’, ‘social proof’, etc..
(7PM) I’d swap out my old landing page with my new landing page (spending maybe $300 from 7-9PM)
(9PM) I saw a 2.6% conversion rate that day before 7PM, and from 7-9PM i saw a 2.1% conversion rate, so i scrap the idea completely, toss out the old landing page, and continued on with my campaign
*This is so wrong that it actually hurt my face to type that out!!

You need to split test for at least 3 days straight, you need to track it, so you can compare conversion rates during different times of the day, etc..

(If your spending a lot on your current campaign, just lower your budget to 5x your usual spending for the split test, just make sure it’s not spending like $20/day, that won’t give you sufficient results)

No split test at all is better than a rinky dink split test. So if your going to split test, commit to it and do it properly, you’ll be surprised by the results.

To find more split tests like these visit http://www.abtests.com