Facebook Pissing You Off Lately?

Posted on Jan 6, 2011 in Facebook Advertising, Marketing | 19 comments

Lets discuss current Facebook issues!

- “Facebook is experiencing a problem retrieving statistics for your campaigns. This does not affect the delivery of your ads. Try again later, or contact support if this issue remains.” Did you see that a lot from Jan 1st – 4th?
- Recently the Facebook advertising system has been having some hiccups. Wickedfire has posted quite a few of the issues, and i’m going to elaborate on some of them.

1. Mobile devices now seeing ads! Are your offers smartphone compatible?
As of recently Facebook ads are now available on peoples phones, this means a decent chunk of your clicks are going to your offer and ending up on a dead or non compatible page. This can be up to 20% of your clicks… thats 20% of your ROI down the drain.

How to combat this?
‘johnt’ (Wickedfire) mentioned  “Detect mobile devices and send users to a nice mobile landing page.”
This is exactly what you want to do, find or make a script that detects mobile devices!

1. Find a mobile detection redirect, just google “detect mobile devices script” or “detect mobile devices redirect”. You’ll find what you need in a minute.

2. After that redirect them to either a custom made landing page that fits smart phone screens, or a mobile offer directly. Just make sure the offer your directing them to is smartphone friendly!

/Done

2. Click Discrepancies
- Seeing 1000 clicks on your Facebook stats page, but only 650 with your affiliate network?
- Targeting one country, but seeing clicks from another?
- Getting duplicate clicks?

All these are not as easy to combat. I personally don’t have many problems with the 3 issues listed above, but i know they’re all very common at the moment. Getting duplicate clicks, and clicks from countries you aren’t targeting is pretty much impossible to fight. Only thing i can recommend is remake the campaign completely or get a geo redirect if your seeing a lot of traffic from 1-2 specific countries you’re not targeting. As for click discrepancies with your affiliate network, combat this by trying out different affiliate networks. It won’t solve the problem completely but you’ll notice more clicks on some networks than others!
Tip: Always rotate the same offer among at least 2 networks. This is how you’ll solve click discrepancy issues as well you’ll notice some networks will have better conversion rates for your offer.

Everything above this point in the post so far is lowering your conversion rate and is the difference between a profitable campaign and a failed campaign. It’s also the difference between $5000 a month and $7000 a month. Take the time and optimize your campaigns!

3. Are Your clicks EXTREMELY EXPENSIVE?
Yes they are! Everyones are. It could be a system issue, the fact that Holidays campaigns are still running, or  because a whole bunch of new campaigns have launched since it’s January and everyone is getting back into business! It’s hustle and bustle time, maybe it’s all 3 reasons!

TWO things to do here.
1. Wait it out, safest best, but won’t always do anything.
2. Remake your campaign. Sometimes your campaign has just crapped out for no reason at all, pure system issue. I’ve had it before, remake your campaign and you may just see some cheaper clicks once it gets rolling. Even if you have 100,000,000 impressions on your campaign, try remaking it and see.

I have campaigns with 0.4 – 0.7 CTR. I should be receiving 2-4 cent clicks. Instead they’re costing me 15-25 cents and it’s impossible for me to profit. Most of my campaigns are paused.

This pretty much sums up recent issues Facebook advertisers are having, share tips and tricks of your own in the comments!