I used to run a viral video website (for 2 years); at it’s best months it was averaging 40,000 uniques per day. It was always fun running this website, i spent an hour of my day finding new viral content, and i was an expert at anything viral. During this time i got to work with 3 viral marketing companies who put paid content on my site, as well i helped them find other sites that were appropriate for their viral content.

Companies who made viral marketing videos went to this middle man company to have them find viral websites like mine to distribute their content. You wouldn’t believe how many videos you watch are actually ads! Depending on your website/traffic and assuming your not Youtube, you can get paid anywhere from $100 – $5000 to put a single embedded video on your website. Sometimes they’ll want to keep it on the homepage (costs more), or just add it to the top of your daily content updates.

I wanted to show you one of the cooler viral marketing campaigns i’ve seen recently. It’s called Walk On Water (Liquid Mountaineering).

Main Video (7,141,961 views)

Making Of Hi Tec Liquid Mountaineering