How I Made $7,818.80 in 1 week and $60k+! Case Study

Posted on Sep 30, 2010 in Case Study | 23 comments

I just posted a long version of this on some forums, so i thought i’d share it on my blog!

How I Made $7,818.80 in 1 week and lot more from this 1 campaign.
Below is one of my campaigns that made me $8,000/week or so for a few months. I’m going to show you how to duplicate it.

The campaign info:
Offer: Twilight related (vampire/wereworlf IQ mobile quiz)
Traffic Source: Facebook Ads

I did not use a landing page for this campaign at first. I Direct linked from the facebook ad to the twilight IQ quiz.

Screenshot of the Twilight – Vampire/Werewolf IQ Quiz:


Facebook Ads:
Facebook ads is an easy system to target specific demographics with your advertisements. For this campaign i knew my target market consisted of females 14-22. If i wanted to go broader to get more traffic (which i did) then i targeted Females 14-50. There are a TON of moms who love twilight.


So now i know my target market, so it’s time to login to Facebook Ads and create my campaign


As you see in the screenshot above:
-I was targeting US only. (The offer only accepts US traffic)
-Age 14-50 like we discussed.
-Females only
-Left everything else open.
Leaving me with 48.9 million people who fit my target market who will be seeing my ad. Thats a LOT of revenue potential!


I now created my ad.


After some preliminary testing, i started raking in the cash.


2 Important Things
1. This campaign was from the end of 2009, during the 2nd twilight movie craze. This campaign is still gold because twilight 4 is on it’s way, releasing Nov. 18, 2011. Thats over a year of twilight fans awaiting the new film. So as you can see Twilight isn’t going anywhere.
2. Facebook doesn’t allow mobile campaigns anymore, but if your creative enough, you could get around them for at least a while to make some decent cash! Theres also PLENTY of other places to buy traffic!
This campaign is still able to make boatloads of cash, be creative.


Below is a ZIP of all the images i used that had the highest CTR after over $20,000 in testing! (CTR = Click Through Rate)
I’m only giving this away so i can get some publicity to my blog, usually this part of information sharing doesn’t happen. So spread my blog around because this is a gift!
http://www.stackthatmoney.com/files/twilight.zip


Using Keywords:
Is something i did at the beginning, but didn’t continue doing. Even though the keyword potential was huge the traffic dried up within 3 weeks and i found that i yielded very similar profits without keywords targeting females 14-50.

Some of those images got me clicks as low as 3 cents/click! Which brings me to the next thing to discuss. CPC vs CPM.
For this campaign this is key. You can pay per: Cost Per Click (CPC) or Cost Per 1000 Impressions (CPM).
You want to pay (CPM) This means you pay a set price lets say $0.25 per 1000 impressions. Then your goal would be to get 5 clicks per every 1000 impressions. Meaning you would only pay 5 cents per click. If you do a CPC pay model, your click prices will be a lot higher then 5 cents a click! Resulting in you making less money.

What does CTR mean?
CTR: Is how many times your ad is clicked within 1000 impressions.
Examples:
10 clicks in 1000 impressions = 1% CTR
2 clicks in 1000 impressions = 0.2% CTR.

There’s a lot of stuff i missed in this post, but it covered all the basics of how to get started with a very simple profitable campaign. Take this campaign and mix it into other niches, you’ll make more $$ taking this campaign and twisting it into your own niche campaign.