BeautifulPeople.com is a great example of shock marketing: This is something that works great in affiliate marketing. The more shock you give, the higher CTR you get. In this industry you don’t have to worry about branding or bad PR, so the ability to use any image/copy write you want is fantastic!

If you don’t know what i’m talking about, BeautifulPeople.com is a dating site for good looking people. They screen you before you get in. It’s ALL over the radio lately because they booted 5000 members from the site because they gained weight or looked a bit worse then usual in their recent photos. They we’re labeled “festive fatties”. Most people would be appalled but us marketers love this stuff, this is a PR frenzy for them! So congrats to them for this amazing move. If your wondering how they know if you got uglier, it’s mandatory to post updated photos i think every month, then other members can randomly rate you, if you get a rating to low, your kicked off.

Start SHOCK marketing your campaigns, increase your CTR and your stacks of money!