Another awesome Ad Tech has gone by, as well as a trademark secret saucy STM event. It’s always great to meet up with all the STMers that we chat to on a daily basis. What’s even more enjoyable is hearing their success stories! STMers seem to be kicking ass and taking names.

I couldn’t resist but to post some of the STM success stories, they make my heart flutter:

You fricking rock guys, it’s been a pleasure to be there along side your successful AM journeys!

Everyone knows about coaching and teaching programs run by people who talk the talk but don’t walk the walk. However at STM there is an big exception. We practice what we preach

Due to feedback from you stackers, we’ve decided to switch it up this year. We’ve teamed up with F5 Media to put on a 100% exclusive STM meetup.

This event is only for STM Forum members, we’ll have a forum list at the door and you can access the location and password to get in from the forums!

See you all there!

I’m putting together a list of Ad-Tech San Fran events for the forums and blog. If you have an event going on, send it my way!

Just click contact on the navigation above

In mid 2011 i had a landing page designer make me a couple landing pages for an STM Forum related project. They could design well but didn’t have the best grasp on how to make users convert.

1 of the landing pages she gave me was for an IQ test, and i was testing out an IQ offer at the same time. I took the landing page she made, modified it and tested both of them for a forum case study which i never posted. Here’s a freebie for the blog readers!

Let me show you exactly how i optimized ‘landing page A’ to an 75% ROI increase from it’s original counterpart. This isn’t a split test, just more of a how-to optimization.

ORIGINAL LANDING PAGE

MODIFIED LANDING PAGE

Main Change #1
- Overall more of a matching Facebook look. Whether your traffic is from Facebook or not the familiar look of Facebook seems to always intrigue more interest in the landing page.

Main Change #2
- The IQ top scores. The mix of showing the top scores themselves and the pics of the users will bring out the competitive side of some people who want to a) beat the users scores, or b) have their pic up on the landing page which gives more purpose to take the quiz.

Main Change #3
- Asking an intriguing question as the call to action instead of saying “start the quiz”.

With the right type of setup and know how you can turn a lot of break-even campaigns into profitable ones. You can find a lot of similar and more in-depth case study’s in the forums!

I was doing a little research today looking for some unique headlines to capture attention and stumbled across an article discussing top Viagra SPAM email subjects which is exactly the type of attention grabbing headline i was looking for! ‘Enlargement’ affiliates listen up, this is gold for your campaigns.

It’s quite common to hear among affiliates and advertisers that you want to GRAB the attention with the headline (or ad) and let the landing page do the selling. Get them in, sell after. Some may argue you want to pre qualify your clicks better, but to each his own and it always depends on your niche and other factors. From my personal experience i like to get people in without a lot of pre qualifying because i can sell people on the idea even if they weren’t planning on becoming a sale.

Viagra affiliates and many other marketers will use headlines that produce fear, envy, or confusion. A mix of fear and confusion can go a long way and that’s what these top 10 headlines are a mix of.

Top 10 Viagra SPAM Email Subjects!

10. 21st century is the century for big penises.

9. Prove your manliness! Take ÜberDik and be a man!

8. Have you ever heard this, “Gush! Your penis is so small!”?

7. Try it now and shock all your friends with your tool.

6. Nothing can seduce women faster than a big penis.

5. 25% discount on your penis!

4. Satisfy all big cock lovers with Penis Enlarge Patch.

3. Be proud to change your underwear on public.

2. Does your Mr. Winkie need upgrading? Our offer will interest you.

1. Men with big penises go to heaven!

My guess is this posts headlline will take it instantly to #1 for the day on Affbuzz, putting the headlines to the test.

Took me a while to get to this post, but i have to report back on the awesome time at ASW and the superb meetup/party we held with Adsimilis!

My ASW consisted of:
- Meeting lots of new awesome people!
- Being too busy to eat anywhere amazing
- Carrying a briefcase of $1000 in 1000 separate $1 bills around
- Dragging a big tiger everywhere we went
- Meeting some aff managers for the 1st time
- Became a professional craps player.. thanks to Puya, Affbuzz & Dan
- Seeing Tiesto and Steve Aoki
- Having a beer pong tournament that will go down in the history books
- Meeting Polarbacon and Tijn, STM forum legends
- Meeting partners of fancy new projects
- Missed a ton of industry events i planned on going to
- Driving to Big Bear for snowboarding
- Playing an overload of pictionary
Thanks to Adsimilis for helping organize a fantastic meetup!

STM Meetup Pictures & Videos!

Pumping up the white tiger

Crowded beer pong tournament floor

Nick & Jasper winning the beer pong tourny

Main floor of the meetup

VIDEO
StackThatMoney ASW Meetup

Couple Random ASW Pics

Neverblue evening meetup @ caesars

Drive down Big Bear

Jumptap/Neverblue seminar

The ride to big bear

ASW 2012 is fast approaching and i hear people like to party in Las Vegas!

This is a picture from the last party STM held..

This year at ASW will be no different, lots of parties and meetups to go to, there’s a big list available on Ad Hustlers blog, but i wanted to share a couple gems. Some will be a wild time and others will be amazing network/learning experiences.

StackThatMoney, Adsimilis, and Affbuzz Meetup!
- Traffic source reps to talk to.. from Jumptap, Megaclick and more!
- 16 Team Beer Pong Tournament (2 team openings left at the meetup)
- Sunday, Jan 8th (room # to be announced on Facebook and this blog)
- Adsimilis knows how to throw proper meetups, i heard amazing things from their 2011 Amsterdam one, and this one will be no different which is why we teamed up with them. It’ll be held in the “Hangover” suite at Caesars Palace.
RSVP: https://www.facebook.com/events/303084089713840/

MundoMedia Party
- Mundo Media Affiliate Summit Party at the Gold Boutique Nightclub and Lounge
- January 8th from 7 to 10pm at the ARIA Hotel
- “Watch as we will transform the venue into the premier Gentlemen’s Club in Sin City. Unwind from a rigorous day at the show. Network with like-minded individuals. Party like Rock Stars. Are you a player in the space? This is the event to SEE and be SEEN. Mundo Media has got you covered. — We’ve scoped out an awesome venue, hired some incredible entertainment including world-famous burlesque dancers, and put together a really fun night for everyone so it should be a crazy night”
- RSVP: http://www.mundomedia.com/vegasparty2012

Ads4Dough – Dough4Hoes Party
- January 9th,  9pm – 1am
- At the famous Spearmint Rhino
- Top shelf open bar
- RSVP: http://www.ads4dough.com/dough4hoes2012/

The Affiliate Ball
- January 9th,  9:30pm
- Crown Theater @ Rio
- Nelly will be headlinning which is pretty weird, but it’ll just be good fun. This one isn’t open bar
- RSVP: http://affiliateball.com/registration.html

Neverblue Mobile Meetup
- This session will be dedicated to mobile marketing. This one is more of a secret gem, for more info contact your Neverblue AM. I know it’s quite limited

Affiliate Summit Tip Off Party III
- Don’t have too much info on this one, but i know it’s usually quite packed with all types of marketers. I heard the suite is absolutely ridiculous, and there’s an open bar.
- RSVP: http://tipoffparty.com/rsvp.html

See you all in Vegas!